Programs & Events
The Utah Beef Council (UBC) is responsible for the promotion and marketing of beef and beef products in Utah. The UBC is funded by the national Beef Checkoff and state beef promotion programs. In Utah, a $1.50 per head is assessed on the sale of cattle. Checkoff dollars are used to increase beef demand through programs of promotion, research and education. The UBC is directed by a board of cattlemen and cattlewomen who represent the state's cattle producers.
Utah Beef Council Programs
Local state programs aim to follow similar objectives to the Beef Industry Long Range Plan. Each year a marketing plan is created by the beef council board to meet goals and objectives in promoting beef locally. This plan is reviewed and approved by USDA. All programs fit under the categories of promotion, consumer information and industry information.
Utah's Best Cheeseburger Battle
The Utah Beef Council has partnered with Dairy West to find the best cheeseburger in the Beehive state!
Weekly TV Cooking Segments
The Utah Beef Council cooks up delicious beef recipes every week on Good Things Utah on ABC Channel 4.
Digital Marketing Campaigns
Keeping beef top of mind using YouTube ads, Google Display ads and Connected TV reaching Utahn's millions of times.
Health Professional Toolkits
Toolkits distributed to doctor's offices and other health professionals highlighting beef and heart health, beef in the early years and beef bridging the nutrient gaps in adolescents.
Farm Field Days
More than 20,000 Utah schoolchildren are taught about how beef is raised in Utah and receive "Beef Gives Me ZIP" pencils and hamburger erasers each year.
Upcoming Events
The Utah Beef Council participates in several events each year. See below for what is coming up on the calendar.
September 18th, 2026, 11:00 AM - Until We Sell Out
Annual Beef Feast at the Utah State Fair
Join us at the Market Building for the Annual Beef Feast. Our local beef ranchers will be there grilling 5-ounce choice tenderloin steak sandwiches with all the fixin's. Come early as we usually sell out by 4 pm.
September 26th, 2026 , 2:00 PM - 5:00 PM
Utah Agricultural Products BBQ
This year marks the 30th anniversary of the Ag Day BBQ! The barbecue will feature beef kabobs, dairy products, pork, onion rings, salad, lamb, corn, apples, Creamies, and more. A collaboration between participating commodity groups, companies, and QANR, volunteers from commodity groups and the college prepare and serve the meal in an outdoor festival atmosphere where guests can try all sorts of delicious food. The event has become a beloved fall tradition at USU for the agricultural community, alumni, donors and friends. All proceeds, including your donation, go to the Utah Agricultural Leadership Endowment at USU to help train future generations of Utah’s farmers, ranchers, and agribusiness people through scholarship support.