Cattlemen's Corner
Beef Checkoff dollars are being invested in programs within promotion, consumer education, and industry that keeps beef top of mind for consumers in Utah.
About the Checkoff and Paying the Checkoff
The Beef Checkoff is a producer-funded marketing and research program designed to increase beef demand.
Beef Quality Assurance
Beef Quality Assurance (BQA) is a program that provides systematic information to U.S. beef producers of how good husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management conditions.
Checkoff Research
See how the Beef Checkoff is building beef demand through research programs such as product quality, beef safety, human nutrition, beef sustainability, and market research.
Flow of Checkoff Funds
Your Utah checkoff starts with you, but it doesn’t stop there. See how it flows through promotion, education, and research to build demand for beef.
Local Beef Directory
If you are currently selling beef to the public, add your business to our directory to assist prospective customers in finding you.
Add Your Business to the Local Utah Beef Directory
We've assembled a local beef directory to help connect you with options to purchase beef directly from beef farmers.
Become a Master of Beef Advocacy
Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community.
This free, self-guided online course provides farmers, ranchers, service providers, and consumers the tools and resources to become a beef advocate.
Subscribe to "The Drive"
Get your complimentary subscription to the latest industry facts, statistics, and stories highlighting real ways your checkoff dollars are driving demand for beef here at home — and around the globe.
Beef Ambassador Program
The Utah Beef Ambassador Program helps teach valuable communication and advocacy skills as representatives of the beef industry while offering a college scholarship.